Daventry joins first ever Totally Locally National Fiver Fest – A High Street Shopping Campaign - Rugby and Daventry Radio Station, Midlands UK            

Daventry joins first ever Totally Locally National Fiver Fest – A High Street Shopping Campaign

Written by on March 30, 2019

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Article Published on Saturday March 30, 2019 2:51 PM by


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Daventry joins first ever Totally Locally National Fiver Fest – A High Street Shopping Campaign


Uncategorized -

Daventry joins first ever Totally Locally National Fiver Fest – A High Street Shopping Campaign

Independent businesses in Daventry are taking part in the first ever TOTALLY LOCALLY National Fiver Fest, from June 8th – 15th along with over 30 other towns throughout the UK, encouraging shoppers back into their local town centres and high streets.

Shops, cafés, restaurants, pubs and businesses who are involved are putting on special £5 offers for the duration of the week-long campaign, with offers being shown via distinctive posters around town and online.

Cheryl Thallon, Founder member of The Daventry Retail Forum, said: “We’re joining the National Fiver Fest to give people some great bargains for local shoppers, but also to showcase the town and the great shops and businesses we have here. 

“The Fiver Fest promotes the main Totally Locally message – ‘If every adult in Daventry spent just £5 a week with their local independent shops and businesses instead of online or at the big supermarkets or chain stores it would be worth £7 million going directly into our local economy’.

“On average each independent business has around 12 local suppliers who are also often independent, family run businesses. So that £5 spent is re-spent locally as well, further helping the town. And the beauty of spending £5 is that it’s easy, guilt free and pretty much anyone can do it. Tiny actions like this can make a huge impact when lots of people vote with their feet!“

The Fiver Fest is part of the award winning Totally Locally town kit – a completely free marketing campaign for towns to use which has been hugely successful in helping towns to buck the trend of declining high streets.

Chris Sands, founder of Totally Locally, said: “Independent businesses are the lifeblood of our High Streets and Town Centre’s, run by incredibly passionate and knowledgeable people, often pouring their life savings into their businesses. Everyone is aware of the challenges our High Streets are facing and, so far, there has been a lot of talk but no real actions.  We decided to coordinate a National Fiver Fest to celebrate our independent businesses and high streets, spreading the word about our £5 message and get people back into our town centers and supporting their high street.

“Since I created Totally Locally Toolkit & campaign, towns involved have gone onto win the High Street of The Year competition and other awards for turning their towns around, the number of empty shops in their town reduced, created brand new markets and events and most of all the businesses in the towns have started to work together to promote their town and each other.

“Collaborating, sharing ideas and marketing each other’s businesses sounds simple but it is quite an alien concept to a lot of retailers. Once towns start to work this way it has a massive benefit to residents, businesses and the surrounding supply chain, making the towns a better place to live and work, with better facilities and employment.”

For any independent business wishing to participate in the Fiver Fest in Daventry please contact Lorna White, Coordinator Daventry Retail Forum on 01327 878050 or email Lorna.w@viridian-nutrition.com

Some Examples of Daventry Retailers Fiver Fest Offers:

Jeeves@ 54 Barber Shop: Any product for £5 when purchased with any haircut. Products are normally anywhere between £9 – £15

BW Male & Sons Furnishers: An extra 5% off marked price on all stock items

Bread & Circus Artisan Bakery: Coffee and a tart for £5.00.  Average saving of £2.80

Bread & Circus Artisan Pizzeria: Margarita Pizza for £5.00.  Normal price £9.50

Sheaf Street Health Store: Any 4 packets of Eat Real 113g Crisps for £5.00.  Normal retail price: £1.89 each

The Courtyard Café: All Day Breakfast and a hot drink for £5.00.  Normal price £9.49


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